Our Services

Operators, not theorists

With real world experience on both sides of the industry.

We don't just advise, we've lived it. With over 30 years of hands on experience across UK and EMEA retail and manufacturing, Connect CE Consulting brings the kind of practical expertise that only comes from actually buying, pricing, ranging and scaling CE products inside some of the market's most demanding environments. Our trusted network spans retailers, distributors, sourcing and manufacturing partners, and specialist agencies covering PR, marketing, sales, training and in-store display. That network means we move brands faster, connect them to the right partners at the right time, and turn strategy into real execution, reducing risk, shortening timelines, and accelerating growth.

Challenges We Solve

UK & European Market Entry & Go-To-Market

Challenge: Entering the UK and Europe without a clear route to market and channel sequence.

What we do: Build UK & Europe-specific go to market plans covering channel strategy, launch approach and commercial foundations.

Pricing & Margin That Actually Works

Challenge: Pricing that collapses once VAT, FX, promotions and retail margin are applied.

What we do: Create retail-viable pricing architecture and margin models that protect profitability and brand value.

Range Architecture & SKU Focus

Challenge: Too many SKUs, unclear price ladders, and ranges not built for UK shopping behaviour.

What we do: Design clear UK-ready range architecture (Good/Better/Best), optimal SKU counts, and channel-specific ranging.

Winning Retail Buy-In

Challenge: Struggling to secure listings and earn buyer confidence without proof of demand or a credible plan.

What we do: Shape buyer ready propositions, pitch materials, ranging strategy and negotiation support.

Brand Execution & In-Store Experience

Challenge: Great products failing at shelf due to weak storytelling, demo, or poor retail execution.

What we do: Define in-store execution principles i.e. fixtures, demo, messaging and content built for real retail environments.

Own-Brand, Exclusives & Partnership Strategy

Challenge: Missing opportunities (or margin) in own-brand and exclusives or getting the economics wrong.

What we do: Advise on own-brand strategy, exclusives, partner economics, sourcing and margin structures.

Our Service Model

01 Quick Charge
Clarity and Speed

A sharp commercial read on your situation before committing serious time or capital.

Typical engagements

• UK market entry viability

• Pricing & margin stress testing

• Range rationalisation

• Retail readiness review

• Buyer pitch refinement

• Typical day rate and shorter term

Clear diagnosis. Clear risks. Clear next steps.

02 Power Up
Structured for Scale

For brands entering the UK or retailers building a credible CE category.

Typical scope

• UK go to market strategy

• Channel & retail targeting

• Good / Better / Best range architecture

• 3 year growth roadmap

• Buyer ready proposition & launch plan

• Project based

Structured. Commercial. Built to scale.

03 Plugged In
Embedded Leadership

Fractional commercial support, senior CE expertise without hiring full time.

Typical remit

• Fractional Commercial / GTM lead

• Retail negotiation & channel expansion

• Ongoing range & pricing optimisation

• Quarterly planning & performance reviews

• Board advisory & investor support

Hands-on. Accountable. Embedded.

Let’s talk

Every engagement starts with a conversation. We'll quickly assess where your biggest commercial risks and opportunities sit — and map out what a practical path forward looks like.

Get in touch